How’s the saying go? Don’t call me about something that could have been a text?
I’m going to guess you fall into one of two categories:
You actually use your phone to make phone calls regularly.
You’re normal and text about 90% of the time.
If we communicate with friends and family via text, don’t you think your clients might prefer to text too?
Trust me—THEY DO.
Of course, they want proper communication with their pet’s doctor, but that doesn’t always equate to a drawn-out phone conversation. Your patients can utilize text messaging to get quick answers to simple questions. If their pet is having surgery, they can look forward to a text letting them know how their pet is doing and that surgery went well once it’s done.
They can completely avoid their dreaded phone call anxiety, and in turn, you have just extended a branch to an entire audience of Millennials who will appreciate that you cater to their hatred of phone conversations. A love story is born.
Besides your Millennial clients falling in love with your text messaging protocols, your staff will too.
Does your staff go home and night and attempt to fall asleep to the soothing sounds of phones ringing in their ears every damn night? Phones ringing off the hooks are the stuff nightmares are made of. Literally.
Our hospital is so much more relaxed when our phones aren’t ringing non-stop. Do you know what stops the constant ringing?
Text messaging. Are you following?
Are you convinced yet? Do you like to sleep at night?
Here’s what you do next:
- Find a texting service. Duh, of course, this is your first step. You need a service that can appropriately manage high traffic text messaging and be efficient for your team. There are lots out there, so do your research, but we use Weave Lite, and it’s in-freaking-credible. You can try it free for three months (just enough time to re-establish healthy sleeping habits without ringing in your ears), and then it’s $99/month. You can send 2-way texts, photos, links to pay invoices… What a time to be alive!
- Create SOPs for using text services and share them with your team. Don’t just willy nilly throw this at your team with no direction. As with anything, if you want it to work, you have to make it work for you.
- Promote to clients! Promote it in your hospital, have your staff tell clients about it, post about it on social, and watch the Millennials flock.
It’s 2021, guys. Start text messaging in your hospitals and thank me later.